Part 3/7:
Mazda’s Dedication to Electrification
Mazda is also investing in electrification but does so with a profound realization of its late entry into the EV sector. The company’s first dedicated EV is set to be manufactured in Japan, featuring advanced Panasonic battery technology. With an annual capacity of 10 gigawatt hours, Mazda aims to ramp up its production of electric vehicles to catch up with its competitors.
The design of Mazda’s new EV aims to capture a contemporary aesthetic without straying too far from traditional automotive styling. This approach offers a balance between innovation and consumer familiarity, reflecting the brand's strategy to target loyal customers while attracting new ones.