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Xiaomi's approach to pricing is also noteworthy. The company is reportedly selling its vehicles at a loss, prioritizing market share over immediate profitability. This strategy is not uncommon in the tech industry, where companies often focus on rapid growth and economies of scale before optimizing for profits.
Xiaomi's Software Advantage
One of Xiaomi's key strengths is its expertise in software development. As a major smartphone manufacturer, the company has a strong in-house software team, which gives it an advantage in designing and integrating the software systems for its EVs.