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Hearn spent around $3 million to construct the backyard arena, complete with hospitality tents, champagne bars, and DJ setups. Despite some initial skepticism from the local community, Hearn was able to work with authorities to ensure the events followed COVID protocols.
Bringing Boxing to the Masses
For four weeks, Hearn ran his "Fight Camp" series from the backyard, delivering the live content his broadcaster partners needed. In the second year, he even opened it up to 600 fans per night, selling tickets for the unique private experience.