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Kirk attributes this success to TikTok's unique ability to connect with the "working class" and "muscular class" - janitors, waiters, Uber drivers, and others who may not be as engaged on traditional media. He notes the platform's diverse audience, with strong representation from Black, Hispanic, and Asian-American viewers.
The October 7th Turning Point
Kirk believes the events of October 7th, which led to a proposed TikTok ban, were a pivotal moment that opened the door for his team's success on the platform. He theorizes that the ban, which was tied to concerns over anti-Israel sentiment, prompted TikTok to become more receptive to conservative voices.