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Blue Sky has been experiencing exponential growth, adding over 1 million users per day in the aftermath of the 2022 US presidential election. The platform has surged to the top of the free app section on the US iPhone App Store, surpassing even popular social networks like Threads and Google Plus.
This rapid expansion has caught the attention of the entertainment industry, particularly Disney's Bob Iger, who has resumed advertising on X after a year-long feud with Elon Musk. Hollywood's message is clear: they want the celebrities to stay on X, where the real audience and influence reside.