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According to data from the American Society of Plastic Surgeons, breast reductions have surged over the past five years, with more than 76,000 women undergoing the procedure in 2023 alone, a significant increase from around 40,000 before the pandemic. This trend not only showcases a growing desire among women to seek smaller breast sizes but also reflects a potentially seismic cultural shift regarding body ideals.
Interestingly, while breast augmentations remain the most popular form of cosmetic surgery—with about 300,000 women opting for them annually—numbers for augmentations have begun to decline. In contrast, breast reductions have gained traction across all age groups, suggesting that societal standards may be evolving.