Part 3/8:
Misalignment with Target Audience
According to demographic studies, the typical Jaguar driver is characterized as a successful, sophisticated individual with a penchant for luxury and performance. These drivers value a car that reflects their status and appreciation for refined driving dynamics. Given this profile, it is questionable whether the recent ad resonated with these key consumers. Views shared during the discussion point out that if an affluent professional observed the commercial, he might reconsider driving a Jaguar altogether.