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A notable point raised in the discussion was the lack of commitment to showcasing the vehicles themselves in marketing. If the intent is to attract affluent drivers looking for performance and sophistication, the absence of a focus on the cars themselves poses a significant challenge.
Looking Ahead: The Future of Jaguar
Moving forward, Jaguar must refine its approach to ensure it resonates with its ideal consumer. Recognizing the value of its brand heritage, alongside carefully navigating contemporary social narratives, could provide a pathway to restoring the brand's esteemed place in the automotive landscape.