Part 9/10:
Despite his passion and craftsmanship, Peter has encountered significant difficulties in reaching the necessary sales volume to cover exorbitant costs, including a monthly rent exceeding $122,000. His inability to tap into sustainable traffic has resulted in slow sales, compelling him to bake large batches without the ability to adjust to demand. Like many small businesses, he grapples with the dichotomy between crafting exquisite products and navigating the complex, cutthroat market dynamics—ultimately illustrating a stark contrast to the more established and not-so-innovative chain models.