Part 4/8:
On November 19, 2024, Jaguar unveiled its new identity, which included a reimagined logo and slogans such as "Delete Ordinary" and "Live Vivid." The shift emphasized a more British pronunciation of "Jaguar," indicating a fresh stylistic direction. Unfortunately, the backlash was swift and harsh, with over 90 million views and an avalanche of memes flooding social media platforms. Critics expressed their disdain, with many feeling that the drastic departure from tradition signified the erasure of a century-old brand heritage.