Part 9/11:
There’s also a unique aspect to Tesla’s growth rooted in the community of owners and fans. Tesla owners often act as ambassadors for the brand, sharing their positive experiences and influencing potential customers. The word-of-mouth marketing, amplified through social media, has established Tesla as an aspirational brand.
Steven praises Elon Musk’s substantial fanfare on social platforms, reinforcing the point that no other automotive CEO has achieved such a following. This connection with fans and potential customers has only deepened Tesla's brand loyalty.