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With the sales figures dropping and profitability becoming elusive, some Infiniti dealers have taken the drastic step of co-locating with Nissan dealerships. While this could be seen as a solution to cut losses, it raises questions about whether it can actually improve the situation for Infiniti.
Many dealers are reported to be losing between $600,000 to $900,000 annually, with some anticipating losses exceeding $2 million in 2024 alone. The urgency to resolve the situation has led to decisions that may not tangibly improve Infiniti's market position in the long run.