Part 5/7:
While co-location offers some logistical advantages, it has also resulted in an overly complex experience for customers. Infiniti dealerships are pressured to maintain separate entrances, showrooms, and service teams, underscoring a lack of coherent brand identity. Buyers are left in a convoluted purchasing environment, which further complicates Infiniti's attempts to stand as a unique luxury offering.
This bureaucratic entanglement suggests that even if joint location arrangements are implemented, it won't necessarily equate to an appealing Infiniti experience customized to consumer expectations.