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Steve Jobs remained at the helm until his resignation in August 2011, heralding a new era for Apple. His departure was met with shockwaves, but assurance surrounded the company’s continued success thanks to Tim Cook’s capable leadership. Cook's approach was more operational compared to Jobs' visionary style, leading to a more organized yet ruthlessly profit-driven company.
Under Cook, Apple surged in market value, but increasing scrutiny began as investigations regarding its tax practices and corporate ethics came to light. Accusations of systematic tax avoidance, especially concerning a favorable deal in Ireland, underlined Apple's complex relationship with global taxation laws.