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Despite this shift, MacKenzie noted that a lack of communication and a clearly articulated strategic direction from the administration may have contributed to an uncertain sentiment among players. The emphasis has primarily been on growth without a detailed plan outlining the steps to achieve that growth effectively.
Future Outlook
As the LPGA embarks on the search for its next commissioner, it faces the challenge of finding an individual who understands the complexities of the environment and can engage meaningfully with various stakeholders. The hope is for someone who can not only continue to enhance the visibility and opportunities for women in golf but also compellingly articulate the league's value in a rapidly changing sports landscape.