Part 3/8:
Perceived Likelihood of Achievement: This reflects the risk associated with reaching the dream outcome. Customers want assurance that the service or product will deliver the promised results.
Time: The time frame within which customers can expect results significantly affects their perception of value. The quicker they see results, the higher the value of the offering.
Effort and Sacrifice: Customers wish to minimize their effort when pursuing desired outcomes. The less they have to overcome hurdles, the more willing they are to pay.