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The sales slump in top-performing markets poses a challenge for many manufacturers. In California, a long-time stronghold for electric vehicle sales, there has been a concerning downward trend, with all-electric car registrations declining by 1.2% in the second quarter compared to the previous year. Tesla, which remains a dominant player in the state, faced a particularly tough quarter, experiencing nearly a 25% drop in sales.
The struggles do not end there; data from Kelley Blue Book reveals a 6.3% fall in Tesla's overall sales in the United States, despite an overall increase in EV sales. This inconsistency suggests that growing competition and an absence of fresh models—notably aside from the much-anticipated Cybertruck—have hindered Tesla’s performance.