Part 9/10:
As we look ahead, the potential exit from "woke" advertising may provide a much-needed reset for large corporations. Consumers appear to be growing weary of brands that prioritize performative activism over genuine quality and appeal. While the road ahead for Jaguar and similar companies may still involve awkward attempts to navigate their marketing strategies, this moment should compel a reckoning: to return to authenticity, substance, and real connections with the market.