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Compounding these internal challenges is the disastrous decision to shut down Vine, which has been deemed one of the worst business moves in social media history. As Musk assumes control, any improvements will hinge on addressing these longstanding issues head-on as well as clarifying the direction for the company.
Market and Political Ramifications
As Musk takes the reins, the political landscape surrounding Twitter is also evolving. Conservatives are hopeful his ownership will invite a return of political figures like Donald Trump, who has stated he has no intentions of returning to the platform, calling for allegiance to his own struggling social media venture, Truth Social. Yet, analysts surmise that this may only be a temporary position.