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Retention of talent in a company already struggling for direction will be crucial. Successful leadership will not only need to quell the fears of current employees but also attract new talent who might have been previously reluctant due to Twitter's stagnant perceptions.
The Future: Challenges Ahead for Musk
Elon Musk, despite being the world’s richest man, is not devoid of financial concerns as he takes on a $2 billion yearly interest payment for the debt incurred through this purchase. The burdens of debt and poor financial performance raise skepticism about Twitter's potential path forward. What Musk will need to achieve is either a resurgence in advertising revenue or a substantial shift toward subscription-based strategies.