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Musk wasted little time in enacting sweeping changes within the company. He dismissed CEO Parag Agrawal and severely cut the workforce from around 7,500 to about 2,000 employees. His management style diverged sharply from traditional corporate practices; he eliminated perks such as free lunches, mandated in-office work, and required staff to work grueling hours that could reach up to 80 per week.
Simultaneously, Musk shifted Twitter's monetization strategies. He increased the price of the Twitter Blue subscription, attaching added benefits such as a verified badge for paying users. He expressed ambitions to turn Twitter into a video platform akin to YouTube, promising content creators a better revenue share from advertising.