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Understanding Musk's motivations can be challenging. While he stated that his aim was to create a "digital town square" for open discourse, many observed his drastic cost-cutting and employee firings with skepticism, questioning if such a vision could realistically be achieved. Furthermore, Twitter's financial history is troubled—losing money in six of the last eight years.
Musk's ambitious goals to position Twitter as a profitable entity necessitated a radical transformation to streamline operations. By adopting a model similar to his other companies, like Tesla and SpaceX, Musk aims to build an agile platform amid rising risks. He has coined the concept "Twitter 2.0," a vision that remains largely undefined but hints at a leaner, more innovative structure.