Part 1/8:
The Transformative Impact of AI on the Shopping Experience
Artificial Intelligence (AI) is revolutionizing the shopping experience, prompting consumers to engage with retail in new and dynamic ways. With record-breaking sales figures reported during the holiday season, the influence of AI on consumer behavior is undeniable. Nigel Voss, CEO of Publicis Sapient, highlights how AI is transforming retail through more personalized shopping experiences, better product recommendations, and efficient customer service solutions.