Part 6/8:
Voss discusses various categories that have successfully implemented AI, particularly luxury brands and home improvement sectors. For luxury brands, storytelling and product history play crucial roles in driving consumer engagement. In contrast, the DIY market focuses on providing solutions for specific problems, connecting customers with relevant tools and expert guidance.
The Growing Trend of Buy Now, Pay Later
An emerging trend in shopping is the increased usage of "buy now, pay later" (BNPL) services, allowing consumers to make purchases while managing their finances more comfortably. Voss indicates that these services help bolster consumer confidence in spending, even amid economic uncertainties.