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An adjustment in ticket pricing could also help attract a larger audience. Initial pricing for the Sphere Experience showings of Darren Aronofsky's film Postcard from Earth began at $19, but recent reports indicate that these have increased, with tickets now starting at $99. While this pricing strategy may seem less enticing, it highlights the need for balance between affordability and profitability. Sphere executives are exploring how to maintain attendance while managing ticket revenue sustainably.