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A significant strategy discussed by Sphere’s CEO, James Dolan, revolves around creating a diverse library of film options and content that can be rotated regularly. This would enable continuous engagement with patrons on days when concerts or major events aren’t scheduled, thereby maximizing the venue's utilization and minimizing idle time.
Innovations in Production
Challenges regarding the uniqueness of Sphere’s production elements are also evident. The venue’s cutting-edge technology creates mesmerizing experiences, but it requires significant time, planning, and resources to replicate for different performers. As a result, Sphere must plan further into the future—securing acts for lengthy stays well in advance—so that logistical hurdles can be alleviated.