Part 2/13:
The first principle, Mimetic Theory, proposed by René Girard, emphasizes how our desires are often influenced by observing the desires of others. The desire for something can spark merely because someone else possesses it. As a teenager, I didn't care for technology until a friend flaunted his new BlackBerry phone, highlighting how social influence can trigger aspirations. In marketing today, we see this phenomenon everywhere, from celebrity endorsements to social media trends. Understanding this principle can help you harness social influences in your favor, either in pursuing personal desires or in marketing a product.