Part 6/7:
Moreover, as other entertainment venues, including the upcoming Epic Universe, present what some see as more equitable pricing strategies, Disney risks losing its longstanding customer base. With competitor parks emphasizing value amid rising discontent towards Disney, the ever-increasing ticket prices could backfire as past customers flock to alternative entertainment options that do not require the additional financial burden.
A Call for Change
Hugh Johnston's remarks may signal a perception disconnect within Disney's corporate culture. His assertion of delivering “value” might suggest to executives that their audience is willing to accept these changes. Yet, as attendance figures falter alongside rising costs, it will be critical for Disney to listen to customer feedback.