Part 5/7:
An interesting dynamic arises from the agreement that permits the Yankees to schedule non-baseball events when the Rays are away. This could potentially alter the playing conditions and overall maintenance of the field, raising concerns about the integrity of the facility for actual games.
Marketing and Branding Adjustments
As the Rays settle into Steinbrenner Field, they will also need to navigate the branding challenges posed by the existing Yankees' dominance in the venue. While attempting to create a team-branded atmosphere, discussions are underway to downplay Yankees' branding during Rays games. The Yankees will not operate a team shop during the Rays' season, a notable gesture indicating a willingness to minimize tension despite the unusual arrangement.