Part 4/8:
Despite the alarming statistics, Silver remains confident about the NBA’s future, asserting, “we're in great shape.” He attributes the league's struggles to a broader trend of declining ratings across all television, while sidestepping the stark reality that other sports leagues, like Major League Baseball and even college basketball, have managed to maintain or even grow their audiences. In an attempt to mask these failures, Silver pointed to the league's social media metrics, claiming a strong online presence should translate to overall engagement. However, this assumption seems flawed; online engagement does not equal viewership or ticket sales.