Part 5/7:
Amid the stadium debate, there is also substantial discourse surrounding the team’s branding. Many advocates pleas to return to the former Redskins logo—a depiction of an indigenous chief—though there’s significant debate surrounding its appropriateness. Even if the logo returns, it appears unlikely the team would revert to the “Redskins” name itself, which many find problematic today.
Alternatives like "Washington Warriors" have arisen, yet there are worries that such a name may not resonate well, especially considering relentless trademark disputes with existing “Warriors” teams. The current “Commanders” branding has failed to capture fan adoration, emphasizing the urgency for the team to revamp its overall image as they move toward a new chapter.