Part 2/8:
Recent developments have already signaled potential shifts in the entertainment domain. Netflix made headlines by airing NFL Christmas games for the first time, underscoring its ambition to capture more viewership and subscribers, which now surpasses an impressive 280 million. However, Netflix still finds itself in a challenging battle against YouTube, which currently leads with 10.8% of the total streaming pie, far ahead of Netflix at 7.7%. Other contenders like Amazon Prime and Disney+ are struggling and scrambling to retain relevance in an increasingly competitive market.