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By the 20th century, Coca-Cola's savvy marketing campaigns were instrumental to their success. An exceptional deal made during World War II with the U.S. Army ensured that every soldier would have steady access to Coca-Cola—a tactic that fortified their market presence even as troops dispersed worldwide.
The Expansion and Overconsumption of Soda
The 1980s to early 2000s marked a golden age for soda consumption, reaching unprecedented heights as companies expanded into international markets. They not only encouraged people to drink soda but also normalized excessive consumption through sizeable portion sizes. The introduction of massive drink sizes played a role in the developing culture around soda consumption, particularly with products like 7-Eleven's Big Gulp.