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Despite the mounting evidence linking frequent soda consumption to serious health issues, including type 2 diabetes and cardiovascular disease, marketing remains powerful. The industry spends billions on marketing campaigns to create positive associations with their products—often featuring celebrities and athletes to lend credibility and ‘health’ to their branding.
A Shift towards Healthier Choices
However, recent years have brought positive changes. Notably, bottled water sales surpassed soda for the first time in 2017, signaling a potential shift in consumer consciousness about health and well-being. Increased awareness of the dangers of sugary beverages indicates a growing movement towards healthier choices.