Part 7/8:
In 2015, the company acquired Frank’s importing company, solidifying its control in the U.S. market. This acquisition paved the way for a new marketing focus aimed at a more mature and upscale audience. The brand began to introduce new products like Jägermeister Manifest, which was designed as a higher-end liqueur, and even ventured into innovative offerings like Jägermeister Cold Brew Coffee and Jägermeister Scharf, appealing to a range of tastes while maintaining its roots.