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Tesla’s entry into the Chinese market in 2020 marked a watershed moment. Dunn, who has spent years living and working in China, stated, "For my book, there’s a before Tesla and an after Tesla in China." Before Tesla, electric vehicle sales were a mere 4% of new car sales in the country. After Tesla's introduction, that figure skyrocketed to about 50% in 2023. The electric vehicle industry has undergone a rapid transformation, reshaping consumer perceptions along with it.
Tesla's success has also had a halo effect on Chinese brands such as BYD and NIO. Dunn claims that Tesla ignited interest in electric vehicles in China, where previously, buyers were not enthusiastic about electric options.