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The Unchanging Price of Costco's Hot Dog: A Business Strategy Revealed
Costco, the popular wholesale retail club, is well-known for providing significant savings through bulk purchases. However, one of its most iconic offerings is the $1.50 hot dog and soda combo sold at its food courts. This combination has held the same price tag for nearly 40 years, even as the cost of living has increased dramatically. So why would a major retailer choose to lose money on such a popular item?