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While prices for goods and services usually rise over time, Costco's hot dog and soda combo remains remarkably unchanged. Interestingly, the decision to keep the price stable was solidified by a passionate plea from Costco co-founder Jim Sagal, who vowed serious repercussions if the price was ever raised. This intense commitment to customer value is a core philosophy for the company, and it has remained steadfast in its pledge to maintain this low price.