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The real genius behind Costco's hot dog strategy lies in its ability to foster brand loyalty. Customers who enjoy a satisfying meal for a pittance often feel inclined to return for more extensive shopping needs. Although there is no immediate plan to alter the hot dog's pricing structure, any shift could spark customer backlash, given the co-founder's fierce protection of the pricing model.
As consumer prices rise across the board, the Costco hot dog combo continues to serve as a drawing point, keeping customers coming back with memories of unexpected bargains and delightful food experiences.