Part 5/10:
Initially, Kroc was thrilled with the partnership, but tensions soon mounted as he felt constrained by the original contract with the McDonald brothers. Following several disputes over store design and operational control, Kroc grew frustrated with the brothers' lack of willingness to adapt. The brothers wanted to maintain their simple lifestyle, whereas Kroc saw an untapped goldmine waiting to be exploited. Eventually, Kroc leveraged his frustration into action, negotiating to buy out the McDonald brothers completely.