Part 6/10:
In what would be a bitter deal for the brothers, Kroc, utilizing his financial acumen and connections, managed to secure the funding necessary to make the acquisition. Kroc’s quick maneuvers marginalizing the contributions of Richard and Maurice in the McDonald's story ultimately fueled tension and animosity that would define both their relationships and the legacy of the brand.
Restructuring for Success
Once he secured ownership, Kroc positioned himself as the undisputed face of McDonald's, reconstructing its image and expanding its reach. He was relentless in pursuing aggressive marketing and promoting the chain nationally, even launching new products such as the Big Mac and the Happy Meal to entice new customers.