Part 7/10:
Kroc’s vision was ambitious: he wanted to establish McDonald's as a beloved brand across America and, ultimately, the world. With a dedicated team, including Fred Turner, Kroc introduced the globally successful strategy of retaining a consistent menu while allowing franchisees the freedom to implement local marketing strategies. This approach quickly propelled McDonald's to the forefront of the fast-food industry.
Global Expansion and Cultural Impact
By the 1970s, McDonald's had burgeoned into a global powerhouse, integrating itself into various cultures while maintaining its core identity. Under Turner’s vision, they successfully broke into international markets without altering the quintessential McDonald’s experience, leading to widespread admiration of the brand.