Part 2/10:
In recent years, established fast food brands have deprioritized the U.S. market, opting for international expansion. As these chains cut food costs and shifted focus to technology for labor cost reduction, quality and consistency deteriorated, leaving American consumers dissatisfied. Even dollar menus were phased out, and the overall fast food experience became a shadow of its former self. This decline opened doors for smaller competitors like Chick-fil-A and Jollibee to gain traction, though they still had a long road ahead to reach the scale of giants like KFC.