Part 3/10:
Amidst this decline, Popeyes made headlines in 2019 with the launch of its chicken sandwich, which defied expectations for quality and excitement in fast food. The sandwich was more than just a menu item; it was a sensation that drove customers to wait in long lines for a taste. Popeyes, known for its small menu and relatively infrequent product launches, had suddenly thrust itself into direct competition with the long-dominant KFC.