Part 6/10:
While Bachelder's strategies bore fruit in the form of increased operating margins and customer satisfaction, her tenure was not without flaws. Over her 10-year period, the company struggled with issues of poor customer service and slow expansion. Franchisees became reliant on Bachelder’s leadership, and over time, operational inefficiencies emerged.
A New Era Under 3G Capital
In 2017, Popeyes was acquired by 3G Capital, a private equity firm known for aggressive cost-cutting measures. This transition marked a new chapter for Popeyes, which now had the potential for rapid global expansion. The number of Popeyes restaurants soared, with a significant leap in the international market. However, questions regarding the long-term impact of prioritizing quantity over quality lingered.