Part 7/10:
The Viral Success of the Chicken Sandwich
The chicken sandwich phenomenon captured the attention of not just locals but also food critics across the nation. It was an unexpected hit that reignited consumer interest in Popeyes and emphasized the importance of high-quality offerings. With thoughtful preparation and marketing, the sandwich dramatically increased sales — from $3.7 billion in 2018 to $4.4 billion in 2019. This spike in enthusiasm, however, highlighted the ongoing challenge of maintaining quality amid rapid expansion.