Part 8/10:
Texas Roadhouse: Fast-Casual Alternative
Contrasting with Ruth Chris, Texas Roadhouse embodies a fast-casual model that emphasizes affordability while maintaining a casual, yet sociable, dining experience. The company claims to offer competitive pricing, with appetizing meal options under $30 and an average check size around $20. Customers are drawn in by a blend of low prices, hearty portions, and a lively ambiance.
Texas Roadhouse has seen substantial growth in locations, expanding from 270 restaurants in 2010 to over 600 by 2021. It primarily operates its restaurants corporately, establishing strong control over operational standards while still providing a casual dining experience.