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Despite experiencing declines in revenue, Denny's remains committed to revitalizing its brand—an effort that includes improving product quality and renovating older locations. Noteworthy is Denny's unique relationship with its franchisees, fostering collaboration through a dedicated franchisee association, which contrasts sharply with industry norms characterized by contention.
Cracker Barrel: The High-Grossing Diner
Cracker Barrel represents the highest-grossing diner chain, outpacing Denny's in revenue, thanks to its unfranchised model, which emphasizes control over quality. Offering breakfast alongside Southern comfort food, the chain combines a restaurant with a retail shop hawking unique merchandise, contributing significantly to its financial success.