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The opportunity for creative programming on TNT is also intriguing. As TNT Sports emerges as a player in college sports media, there’s a potential for innovative content tailored to Big 12 fans, allowing for a more personalized viewing experience.
A Shift in College Sports Broadcasting Dynamics
This deal with TNT may be more than just a new broadcast agreement; it could represent a substantial shift in the dynamics of sports broadcasting as a whole. The Big 12 could lead the way in redefining how college athletics are viewed, pushing back against a monolithic ESPN presence that many believe has stifled the visibility and growth of various conferences.