Part 1/9:

The Challenge of Launching and Sustaining New EV Companies in the U.S.

Starting a new car company in the United States is no small feat, and maintaining it is an even greater challenge. With the exception of Tesla, which has successfully navigated its way into the mainstream market through a clear master plan, the road remains rugged for other new electric vehicle (EV) startups. Companies like Rivian and Lucid are still trying to find their footing, while many others have come and gone, barely making a dent in the automotive landscape.